Almost 160 age-restricted ads broke advertising rules by appearing in children’s media during a three-month period, according to the ASA
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ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
Public Health England became the UK’s biggest advertiser during the three months of lockdown.
The Cologne-based media and marketing trade fair, DMEXCO has teamed up with the UK’s MAD//Fest for next month’s virtual outing.
UK adspend is expected to fall by -15.6% this year, according to the latest AA/WARC report – a slight upgrade on earlier forecasts. Here, industry experts analyse the findings.
Despite a marginally improved outlook for the rest of this year, the UK ad market is not expected to return to year-on-year growth until the second quarter of 2021 – assuming a successful Covid-19 vaccine is by then in place.
