The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
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Bob Wootton calls for pride in the work and a shift to marketing the industry’s craft and its commercial impacts to customers
Dominic Mills looks at trends emerging from this year’s IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.
Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny
Huawei, PepsiCo and Mitsubishi have all revised their consumer engagement strategies as a direct result of the UK coronavirus lockdown.
MullenLowe Group’s UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production.
Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry’s Marcos Angelides. But in reality, it’s the brands with the least budget who are best suited to innovate.
Dominic Mills argues for the revival of three of advertising’s dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.
Danny Donovan tells Mediatel News about his first year in the driving seat at Mediahub UK, making the most of a bad situation, and why sometimes the best thing a brand can do is to stop advertising.
Daivid Corrado, Total Media’s international strategist, tracks time’s impact on consumer behaviour