More Advertising articles

The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.

The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.

The Media Plan: LiveScore and Reach have set out to curate a definitive top 10 list of the “most culturally important matches” in British football history.

Being an ‘on demand’ marketer during this pandemic has been challenging – particularly now that we’re being told to work from home again.

Teads will include the diverse media network on its platform, enabling advertisers to buy inventory from a range of minority publishers. 

It’s a tremendous opportunity, but there are inherent trading risks that come with buying World Cup in the run-up to Christmas.

ITV’s annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.

Pierre Chappaz will step down as executive chairman of video ads platform Teads amid a reorganisation of its management structure.

Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat’s head of strategy

Total Global Radio maintains its position at the top of the quarterly league tables for reach with 24.1m weekly listeners