More Advertising articles

Commercial radio took in £718.7m in ad revenue last year – the highest amount in three years.

Are brands striving to be an interesting guest when visiting us in our most intimate spaces? 

It’s long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it’s literally a price worth paying.

UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.

It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

Outvertising, UK advertising’s LGBTQ+ advocacy group, has appointed Lord (Guy) Black as its council chairman.

World Media Group members predict the trends that will shape the year ahead.

The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.