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It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool

Sky Media, the advertising sales arm of Sky, has launched a £2m support scheme for small businesses, providing free access to TV advertising through AdSmart.

Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor

Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement

Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.

Is it right for brands to be framing serious discrepancies as light-hearted social content? Blue State’s London managing director, Hannah Johnson, takes a look.

Partner content: With 1 in 3 homes now multi-generational, are brands taking each generation seriously enough? Mail Metro Media investigates.

The world needs more brands to take risks in order to spur on much needed change, argues Christopher Kenna, founder of Brand Advance.

According to Ad Net Zero, all named supporters have made a contribution to help the UK advertising industry achieve net zero carbon emissions by the end of 2030 through funding, specialist expertise and resourcing.

Shopify has forged a partnership with TikTok to give its UK merchants access to the TikTok For Business platform