A new UM report released this week reveals that over two-thirds of Britons aged 65+ believe that advertising perpetuates negative stereotypes about people their age.
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Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.
Speaking at Mediatel’s Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.
Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.
Speaking at Mediatel’s Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.
Bosses from the likes of ITV and the New York Times want the big tech firms held accountable for the problems they cause around the world. Governments must listen, writes Raymond Snoddy.
Dallas Wiles he will be responsible for client, agency and specialist partnerships and investments.
The acquisition will increase M&C Saatchi’s presence in the influencer marketing sector, and will combine with M&C Saatchi’s existing social team to become M&C Saatchi Social.
Ocean will select AELTC content and feature it every six minutes everyday across The Grid network, which reaches over 15 million people across the UK.