More Advertising articles

JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.

Andy Pang, Snap’s international head of measurement, said the tool would add “another dimension” to the way brands can evaluate their impact on Snapchat.

UK forecasters are predicting a long, hot summer. Brands can therefore expect a surge in overnight online traffic as soaring temperatures drive sleepless consumers back to their screens, according to new research published today.

In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.

Ex-WPP boss Sir Martin Sorrell has “strenuously” denied reports made in the press accusing him of allegedly using a company credit card to pay for a prostitute.

It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.

John Lowery shares evidence that shows how ‘Millennials’ is not a meaningful marketing segment.

Rapport’s Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.

Announcing a three-year deal to stream Premier League football, Amazon has broken the hold of Sky and BT. Here, experts explain the significance of the deal.

Unilever’s CMO Keith Weed has told agencies they have not moved fast enough to cope with the pace of change in the modern world and must find new business models to stop more advertisers taking work in-house.