More Advertising articles

The advertising industry is going to need to upgrade its weaponry if it thinks it’s going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade…

Following DMG Media’s unification of its advertising divisions, Clare Rush, chief revenue officer, is leaving the business.

In this week’s Media and Marketing Podcast, host John Reynolds sits down with Dennis Publishing CEO James Tye following last week’s news that the company will be sold to private equit company Exponent.

In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.

Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.

Rajar’s Q2 2018 report has painted a healthy picture of a sector willing to invest and evolve – here are the key take-outs, with views from industry experts.

The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.

Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.

Following a tough start to the year, the national breakfast market went on to record a mixed bag of results in the second quarter.

As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.