Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn’t pay sufficient attention to its underlying potential, writes Sebastian Schindler.
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It’s the question everyone in adland is asking.
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The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Bauer, which did not disclose the terms of the deal, described Jazz FM as a “respected and influential brand”, and wants to build commercial opportunities around its growing audience of 672,000 weekly listeners.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
With inflated view counts leading to wasted ad impressions, and the potential for wannabe influencers to buy fake views to secure brand deals, advertisers on the platform may be missing out.
Are you, or is someone in your business, looking for an opportunity to get face-to-face with some of the most interesting, wise and knowledgeable people in media?
For anyone who forgot to grab a newspaper for their commute, Exterion Media and Transport for London (TfL) have announced a new partnership with Euronews to bring live news content to London Underground.