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Thanks to “relentless” upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate. Here, experts share their views on the findings.

IDM survey highlights important differences between the skills marketers currently employ to the perceived skills they require in future.

Thanks to “relentless” upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate, according to the latest IPA Bellwether report.

>Commercial TV’s Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here’s what needs to happen.

Daryl Fielding finds a new book about returning to work a searingly honest guide that doesn’t pull its punches.

Even ‘dumb’ frames can be dragged in to the 21st century through the considered application of data, writes Conrad Poulson.

What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP…

Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.

In case you hadn’t noticed, the FIFA World Cup has just taken place and that means the commercial breaks have been overflowing with car ads. John Lowery rates their performances.

According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from “identity categories”.