More Advertising articles

ITV has seen a strong performance in the first six months of the year, as World Cup coverage and Love Island has seen viewership numbers skyrocket and total ad revenue grow 2%.

Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK, while Natalie Cummins takes on the top job at Zenith UK.

A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.

By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.

Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.

MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?

Three years in, Sue Todd explains the work she is undertaking to challenge adland’s perception of magazine advertising. Interview by Michaela Jefferson

Zenith’s Sam Bueno De Mesquita shares a unique analysis of the Twitter bot purge and what this means for brands – particularly those who work closely with influencers.

The figures reveal an increasing gender engagement gap within the automotive industry and a potentially huge marketing opportunity being missed.

Patrick Affleck will be responsible for furthering Fetch’s goal to attract digital economy brands whilst leading a team of 100 experts.