Partner content: Machine learning can hand control back to publishers, writes Ezoic’s John Cole – what’s stopping them?
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Newsline presents a range of industry voices sharing their views on what they learned from Cologne’s digital marketing colossus.
There have been a number of ambitious predictions about the future of voice technology; Nestlé’s global head of search says that some estimates are taking it too far.
Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell’s new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.
Mediatel caught up with attendees at this year’s Dmexco – from senior and seasoned names, to ambitious new start-ups – to see what they think are the biggest digital marketing trends we should watch out for.
A new book reveals why we’re wrong about almost everything – and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.
Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
Richard Foan, executive chairman of the Joint Industry Committee for Web Standards (JICWEBS), is to step down at the end of 2018 – exactly 20 years since the foundation of the original committee.
In her new role Helen Lee will head-up the running of Wunderman’s new business and marketing across the UK.
