A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an “engine to fuel advantageous consumer perceptions”.
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The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency – all in support of ActionAid.
Dominic Mills presents a selection of observations about the week’s impossible-to-ignore Cannes Lions festival – including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
In 2020 mobile advertising will account for 30.5% of global adspend, an expected growth of 21% per year and taking market share from almost all other media.
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
With platforms 1.5x the length of a normal tube platform and the space available for potential expansion, there will be plenty of room for advertising at the upcoming Elizabeth Line’s Farringdon Station.
The culture in adland is changing, and Sorrell is looking increasingly like part of the old baggage many would like to be rid of.
Tink Labs, a Hong Kong start-up operating in the travel and tourism space, has hired Paul Frampton-Calero as its UK and Ireland CEO.
Katy Clarkson takes on the new role of head of planning, while Martin Donnelly will join the team as head of non-broadcast.
With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.