Despite appointing a new CEO and delivering reasonably positive results, there’s still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl’s strange decision to ditch TBWA.
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Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
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A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.