Despite appointing a new CEO and delivering reasonably positive results, there’s still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl’s strange decision to ditch TBWA.
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Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
Professor Byron Sharp might be less prone to talking twaddle if he were to conduct some qualitative research.
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
Genuine employee engagement has been proven time and again to be driven by one critical factor, writes Anna Hickey – a meaningful, purpose-driven vision.
It is critical advertisers have the right information to make the best investments, writes PwC’s Neil Duncan.
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.
New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.
