The average time spent watching online video is growing – and it’s impacting how brands plan campaigns, according to Zenith’s Online Video Forecasts 2018, published today.
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Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
A sad loss for a brilliant and inspiring England this week – but what a boost for TV.
In a note to staff, worldwide CEO John Seifert said he had reviewed “serious” complaints made against Meng, who has been with the WPP firm since 1999.
Sir Martin Sorrell’s new business, S4 Capital, has beaten WPP to buy Media Monks for €300m – fuelling growing hostilities with the firm he founded. Here, industry experts analyse the significance of the deal.
‘Responsive search ads’ combine different creative with machine learning to help deliver more bespoke targeting.
Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew
S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to “provide clients with digital services, which are agile, efficient, and of premium creative quality.”
TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.