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Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

As new media channels emerge, marketers and media agencies are often unclear how to allocate spend among the myriad channel options, but there is a safe way of investing in high, medium and low risk strategies.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?

Magazine advertising investment could more than double before return on investment drops to that of TV, new study claims.

Jim Hytner, worldwide CEO of Intiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Marketing firm Aegis Group has reported that revenue for the third quarter was up 14.5%, in constant currency, and 10% at reported rates.

MediaTel’s Seema Karia reports on Thursday afternoon’s debates at the MRG conference in Monte Carlo.

Julie MacManus of MediaTel reports from the MRG conference in Monte Carlo.

With the eyes of the world on London during the summer, what media came out on top? Was it the first really convincing social media games, or did traditional media hang on by the fingernails to their ascendancy? The answer is a bit of both.