Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
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On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…
Kantar Media’s Alice Dunn this month takes a look at the ‘moving house’ market, and uses the latest TGI study findings to reveal what marketers need to do to effectively target this group in tough economic times.
The content marketing industry is rapidly evolving with the onset of digital says Clare Hill, managing director of the CMA. From near field communications and ‘slowmercials’, to augmented reality and QR codes, technology is driving unique consumer engagements. So which brands have them working best?
Global ad spend reached $350 billion in 2012 – representing a 4.3% year-on-year increase – with TV accounting for almost two thirds of the overall revenue.
Whenever I think of tobacco companies and advertising, I think of cockroaches: however hard the government stamps on their efforts to promote themselves, they keep coming up the drainpipe and inserting themselves into your life, says Dominic Mills.
13 minutes of every hour online is spent on social networking sites and forums in the UK, and an increasing amount of time is being spent on devices during prime time television periods.
Though PCs and laptops continue to dominate the home, the increasing need for on-the-go access means that smartphones are becoming the more popular device to access the internet from, and are expected to overtake the traditional PC by the end of 2013.
Over 50% of the population now has a smartphone. Digital ad revenue is over £5.5 billion and more than £500 million of that is on mobile. Facebook has 15 million mobile users every day, and 50% of all internet sessions on mobile are on Facebook or from Facebook links. These are big numbers. So what’s everyone waiting for?, asks Addictive! founder Simon Andrews. It’s time to experiment and start learning.
“It’s like porn: hard to describe but you know it when you see it,” said Cameron Yuill, founder and CEO of AdGent Digital, when asked what makes a good video advert. And Yuill is certain that it won’t be long until all online advertising is video, and even has a name for this prediction – ‘Cam’s Law’. Newsline caught up with him to discuss the implications for brands and advertisers.