More Advertising articles

The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report.

The latest IPA Bellwether survey, published today, reveals that marketing budgets were revised up, albeit slightly, with the highest reading since Q3 2011.

The early adopter vanguard of tablets has been swiftly followed by the late majority wave, says Greg Grimmer. So what does it mean for advertising agencies and publishers?

Channel 4, Group M and, most importantly, its clients, will be mighty relieved the trading dispute between the broadcaster and the media agency was resolved last week – but such high-profile stand-offs make a nonsense of media agency claims about the importance of strategic and channel planning.

Warc report predicts global adspend will rise by 4% in 2013 and 5.5% in 2014, ahead of the 3.9% uptick estimated for 2012. Within this, 11 of the 13 featured markets should grow this year, and all of them will next year.

Experian Marketing Services today published its Digital Trends 2013 report; a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key trends for marketers to watch across social, search, mobile and email.

So here we are, in that listless post-Christmas netherworld…and the ads are the usual flotsam and jetsam. I’ve often wondered why more advertisers don’t go for something special during this time…

Mobile advertisers in the UK spend more trying to reach each mobile internet user than anywhere else in the world, according to new estimates by eMarketer.

According to a report by Greencrest, who analyse companies they think are close to floating on the stock exchange, Twitter’s immense value has inflated further by speculation that Apple is interested in acquiring the company.

Prospects for the marketing and advertising industry are looking up after a study of SMEs in the sector found that around two thirds expect growth in 2013.