The Media Scotland account will continue to be run out of Media Vision in Edinburgh, while management of the remaining national and regional brands will be run from Carat’s office in Manchester.
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China’s GDP is predicted to grow by around 7.5% this year – far above that of most Western economies – so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown’s Managing Director in Shanghai, Jason Spencer.
The outlook for global marketers is continuing to improve, according to the latest data from Warc’s Global Marketing Index. However, Europe, while showing improvement, was less optimistic than the other measured regions, with the headline GMI increasing 1.2 points to 53.1 in February.
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop
As a term, big data is now a jargonistic cliché, says Dominic Mills. It’s over-used, mis-used and abused. It’s become the prerogative of people who peddle snake oil in the form of hugely expensive consultancy and software, luring in the suckers…and now marketers have got some major hurdles to overcome.
The thing that killed HMV was the fact the ‘new’ players just kept improving their businesses – investing in new features and perfecting the way their sites work. By Simon Andrews, founder of addictive!.
The parallels between religion and social networking are striking and now, instead of praying to the void, you type into it. By James Whitmore, MD at Postar
As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.
Given the price of Superbowl ads this year, you can hardly blame an advertiser for trying to maximise the bang/buck ratio by generating as much pre-game chatter as they can, says Dominic Mills. But is this making advertising strategies cynical as they compete to be talked about before kick off?
New m-commerce platform hits critical mass, giving brands access to 15 million opted-in consumers across its three shareholders’ customer bases.