Neil Sharman, head of research and analysis, Telegraph Media Group, says that those advertising 4G networks and handsets have the benefit of foresight on their side…
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Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.
Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
Following news last week from France, Germany is the latest European country to discuss letting newspaper publishers charge internet search engines for displaying links to their articles
New out-of-home audience data will be launched by POSTAR on 26 February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry.
EE dominates newspaper pages today and every digital outdoor site in the UK, as part of its £100 million 4G launch campaign.
The John Lewis campaign by Adam and Eve and Manning Gottleib OMD took the top prize at the IPA Effectiveness Awards ceremony held last night (29 October) at the London Hilton Hotel.
Bank of America Merrill Lynch states that Q3 organic growth for Publicis Groupe was +2% and well below company guidance of 4% plus.
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation looks at how branded content is developing and moving more and more from online marketing to the larger screen.
WPP reported UK revenues up 4.7% on the year to £311 million for Q3 2012, helped by its advertising business. However, full year forecasts have been downgraded.