ZenithOptimedia has downgraded its 2012 UK advertising forecast and consequently revised downwards its growth forecast slightly for 2013 and 2014.
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According to Nielsen’s Global AdView Pulse, global advertising spend was up 2.4% to $139 billion in the second quarter of 2012.
Global advertising will grow 4.6% in 2013, led by developing markets and digital media, according to ZenithOptimedia’s latest advertising forecast.
WPP has reported a 7% increase in pre-tax profits to £385 million in the first half and a 3.6% increase in like-for-like revenue to £4.97 billion.
Aegis Group has seen revenue soar by 15% in the first half of 2012, according to recently released figures.
Television viewers are forecast to watch nearly a trillion ads in 2012, according to the “TV: Why?” report, published by Deloitte on behalf of the MediaGuardian Edinburgh International Television Festival.
Google is running a series of print ads in a bid to demonstrate that online ads are more effective.
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising…
New research by BrandScience, part of Omnicom Media Group, has found that cinema advertising delivers €3.07 additional revenue for every Euro spent across Europe, and £2.84 for every Pound spent in the UK.
comScore, today released data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed.Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by YouTube, ranked… Continue reading comScore Releases June 2012 U.S. Online Video Rankings