Bank of America Merrill Lynch (BOAML) reports ITV viewing share is down and that there is a risk to advertising revenues for 2013.
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Facebook’s revenue has risen to $1.26 billion for the third quarter of the year – a rise of 32%.
Petteri Vainikka, VP Marketing for Enreach, discusses ‘programmatic premium’ and premium real time bidding (RTB) and how they might co-exist together.
Richard Sharp, UK managing director at ValueClick Media, discusses the insights from their research in conjunction with the IAB.
Starcom MediaVest’s head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop ‘exceptional routine’ in their customers to avoid becoming invisible.
The latest IPA Bellwether survey published today (Thursday 18th October) has revealed that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009.
With Video on Demand (VOD) growing, the first panel at MediaTel’s ‘Electronic Trading Debate’ (11 October) discussed convergence between traditional television advertising and online and what impact this had on current trading systems.
Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers
Chicken tikka massala is no longer Britain’s most popular dish; it is now the Chinese stir-fry. This is according to the findings of the IPA’s latest report on ethnic diversity, which examines the rapidly expanding multicultural landscape of the UK.
Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012