Given the price of Superbowl ads this year, you can hardly blame an advertiser for trying to maximise the bang/buck ratio by generating as much pre-game chatter as they can, says Dominic Mills. But is this making advertising strategies cynical as they compete to be talked about before kick off?
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New m-commerce platform hits critical mass, giving brands access to 15 million opted-in consumers across its three shareholders’ customer bases.
The accepted orthodoxy is that print is about to die, but News International’s Abba Newbery is not convinced. New technologies mean that both paper and the web can work together. Is this part of the Third Age of News?
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest – and invest more – according to Nielsen’s quarterly Global AdView Pulse report.
New Deloitte report, released today at the Advertising Association’s annual LEAD summit , shows that, on average, £1 of advertising spend returns £6 to UK GDP – and GDP growth follows advertising investment, not the other way around.
Marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as is expected from the best traditional campaigns, argues a new report.
Do you have any idea of the difference between something ‘overtly’ sexy and something ‘mildly’ sexy? It’s not easy, is it? My ‘mild’ might be your ‘overt’. So it’s both interesting and amusing that the ASA has knocked down complaints that M&S’s new lingerie ads were ‘overtly sexual, degrading to women and reinforced sexual stereotypes’.
With more than 150 senior media executives in attendance, the Year Ahead 2013 offered a feast of insider knowledge and thoughtful crystal ball gazing. You can now watch our exclusive online video to see what predictions some of our panellists and guests made for 2013…
Ad spending rose 3.3% year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew at the highest rates during the period: 7.7% and 9.2%, respectively.
The search giant gets bigger – hitting $50 billion in revenues for the first time last year.