CBS Outdoor, one of the UK’s leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.
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At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.
Smartphone penetration is at an all-time high, offering brands a new gateway into the heart of the consumer. However a large proportion of mobile advertising is underwhelming and mobile strategies really need kicking into shape, or brands risk losing consumers for good. So what should a good mobile strategy entail? Claire Spencer, head of insight at UM London, investigates.
In 2012, 19 billion chat app messages were sent each day compared with 17.6 billion SMS messages – singnaling a turning point for many mobile operators who generate huge revenues from text messaging.
The world’s first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.
The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.
Despite forecasts of quarterly revenue being up by 36%, analysts have reported that the social networking site might have hit a plateau in developed markets – losing 2 million UK users in the last 6 months.
This week Dominic Mills looks at the striking opportunities presented by online video, from the geekboy fandom of Machinima as it ups production values to team up with Ridley Scott to the incredible rise of ‘social talent’, where non-celebs are reaching serious online stardom – and presenting brands with a whole new level of audience engagement.
Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
MediaTel is to host its very first Connected Consumer Awards – the ‘Connies’ – in recognition of those pioneering new advertising and commercial opportunities in the connected industry.