More Advertising articles

Facebook to adopt and test out Twitter’s staple search method, the hashtag.

New roll-out of upgraded ad interface will make it easier for advertisers to track and manage campaigns via Twitter.

Lloyd Embley, editor of the Mirror titles, and Benedict Brogan, the Daily Telegraph’s deputy editor, were interviewed in front of a packed audience at ISBA’s 2013 conference on Wednesday to discuss the evolving business models of newsbrands in a digital age.

Newsline caught up with Weve CEO Nancy Cruickshank to get to grips with what the company now plans to do with the combined customer data of 02, Vodafone and EE as she fends off criticism of making an anti-competitive “land grab”.

Unilever, Kimberly Clark, Centrica, Camelot and Hiscox Insurance just some of the top names at Media Playground this year.

Why, if TV is the powerful medium, and radio the personal one, did Tesco – and a host of other big brands for a variety of reasons recently – use press to say sorry about its products?

Clubcard TV supported by targeted advertising based on users’ shopping habits, with Kellogg’s, J&J, Colgate and Danone all signed up.

Netflix has acquired vast amounts of data about its viewers’ watching habits – but can it really use this to predict what we want? Dominic Mills is not so sure.

InSkin Media’s Steve Doyle challenges a number of assumptions – and offers some better ways of working – as he charts the evolution of online branding.

Aegis’s Jim Marshall has just returned from the states where he was sometimes bewildered but often enthralled by the cultural differences between their approach to advertising and the UK’s. They might seem a bit odd at times, often irony-free and unapologetically intrusive – but are US ads simply less hypocritical?