Blinkx, which has indexed more than 35 million hours of searchable and on-demand video content, has seen an increase in advertising spend with new clients including Google, Asda and Gillette.
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eBooks are reshaping the publishing industry as millions of Britons choose e-Readers over traditional paperback books – and marketers need to understand who these consumers are and exactly what motivates them.
Bank of America Merrill Lynch (BoAML) forecast a decline in ITV’s share of commercial impacts (SOCI) but ITV still believe it will not impact on its advertising share in 2013. However, the bank maintains that ITV will see a decline in share.
Jim Marshall, chief client officer at Aegis, saw the US election campaign as a fascinating aspect of the American political way and a wonderful media jamboree, but thinks most people in the UK would be horrified if our own politics went the same way.
Claire Spencer, Insights Director, UM London, looks at the ways to exploit the growing trend of multi-screen viewing.
Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn’t involve any brand-to-consumer interaction at all.
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
Bank of America Merrill Lynch (BoAML) have maintained their buy rating on Havas stock. In its rating report the bank states that Havas is the only agency to report Q3 organic growth in line with Q2, reflecting US contract wins.
Brightoll has released its second annual study on the UK video advertising market, gathering insight from more than 100 UK advertising executives at top agencies to highlight the rapid adoption of video in the UK.