More Advertising articles

Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.

James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready…

First the humble telephone went ‘smart’ and now it’s time for Television – and the news for advertisers is very good indeed, with a study showing that connected TV viewers are ‘exceptionally receptive’ to ads.

Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.

Christmas: a festival based on a myth where social norms are lubricated by dishonesty – and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline – concluding today with the fifth and final video exclusive.

Global Android activation is currently outpacing the number of babies born and the rise of nomophobia – a fear of being without our phones – proves that the future is all about mobile. So how can brands deliver a great consumer experience?

David Montgomery has said that Local World “signals the fight back in Britain’s regional media industry,” and has promised the creation of a strong media business dedicated to the provision of quality local content and advertising platforms.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.