Facebook has announced that 8.7% of its 955m global users are duplicate accounts. A large proportion of those being pages created for pets and those designed for spam.In March, when Facebook last gave an estimate of the number of fake or duplicate accounts, it said the proportion was in the region of 5% or 6%,… Continue reading Facebook admits 83 million profiles are fake
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Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.
In an attempt to boost readers, Time Out London is to become a free magazine. Cutting its price from £3.25 it hopes to increase circulation from 55,000 to a targeted 300,000 a week.Time Out will join a group of magazines and newspapers which have already taken similar steps to rejuvenate the industry. To make up… Continue reading Time Out to become a free London magazine
28% of people think that Pepsi is an official sponsor of the London 2012 game, despite Coca-Cola spending upwards of £100 million to be the only official drinks sponsor, according to a recent Toluna Global Omnibus survey.
Sam Phillips, chief new business and marketing officer, Omnicom Media Group, UK, on the importance of finding and investing in pioneering talent…
Bank of America Merill Lynch (BoAML) has responded conservatively to ITV’s latest figures: “We continue to forecast a 0.6% decline for the full year.”
Oddbins.com has seen a 22% increase in traffic to its site during the period Monday 24 July to Wednesday 25 July (compared to Monday 16 July to Wednesday 18 July) following on from it’s anti-Olympic campaign.
Oddbins has launched an anti-Olympics campaign with censored posters and discounts for customers wearing Nike, paying with Mastercard and carrying an iPhone.
Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a “store forward and loop” medium to a “dynamic data driven” one…
Marc Sidwell, managing editor, City A.M., says the image of London 2012 as a ruthlessly-policed, heavily-branded, speech-controlled zone is unfair…