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GroupM has downgraded its 2012 global ad spending forecast, predicting growth of 5.1% to a total of $506 billion.This revision follows on from Group M’s prediction back in December 2011 that global ad spend would increase by more than 6% to $522 billion.The rate of ad spend for 2011 was $482 billion, which constituted a… Continue reading GroupM global ad spend forecast falls amid Eurozone turmoil

Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies…

TiVo has made a deal to acquire TRA (The Right Audience), creator of the largest global database linking what certain households watch and buy.

According to the new Ofcom Communications Market Report, 40% of Britons now own a smartphone, while tablet ownership in the UK has increased from 2% to 11% over the past year.

It was a case of unlucky Friday 13 for the Sun as sales dropped by 135,000 due to the combination of a “wrapped” front cover, the first in the newspaper’s history, and a recent 10p price rise.

Google is introducing a new “mute this ad” icon in order to allow users to choose what ads they want to see, and which ones they don’t.

Earlier today Marissa Meyer was announced as the new CEO and president of Yahoo, bringing the 37-year-old’s 13 years of service with Google to an end.

By including tags and transcriptions in online video content, advertisers can increase the relevance of the products they are advertising by linking with relevant shows.

Research by IBISWorld has concluded that TV advertising is becoming less enticing due to audience fragmentation brought about by recent technological developments.

Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn’t be the be all and end all of advertisers and their budgets…