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IPC Media is creating a central digital advertising operation called IPC Media Digital Sales.

Sir Martin Sorrell’s WPP Group has reported a 47% fall in pre-tax profits to £252.2 million in the first half of 2009.

In our latest weekly column, Stuart Hodgkinson, client services director, RMG Connect, looks at how new ways of working can help a business grow and succeed.

WPP is expected to cut its full-year sales forecast when it releases its latest financial figures tomorrow.

Microsoft is selling its interactive advertising agency, Razorfish, to Publicis Groupe in a cash and shares deal worth $530 million (£317 million).Razorfish will continue to operate under its brand name and will become part of VivaKi, the new Publicis Groupe entity created in June 2008.Razorfish’s management team, led by CEO Bob Lord, will remain unchanged.Maurice… Continue reading Publicis Groupe buys Microsoft’s Razorfish

“Too many media agencies are surviving on share deals to prop up their business models”, Paul Hayes, managing director NI Commercial at News International, told the audience at today’s MediaTel Group ‘Future of Newspapers’ seminar.“There is not just an over supply of media; currently there is an over supply of media agencies.”Phil Georgiadis, chairman and… Continue reading “Too many agencies surviving on share deals to prop up business models”

NRS has set up a new User Advisory Panel (UAP) to help publishers, advertisers and agencies become more involved and engaged with the future direction of the newspaper and magazine readership survey.The UAP is made up of members from the three NRS stakeholders – the Newspaper Publishers Association (NPA), the Periodical Publishers Association (PPA) and… Continue reading NRS creates new User Advisory Panel

Shares in Sir Martin Sorrell’s communications group WPP dropped 7% yesterday, the largest fall in the FTSE 100.WPP’s share price slipped down to 384.5p after losing 29p, following analyst forecasts that the company will report poor results next month.Analysts said that even though WPP’s revenue is expected to show a mild recovery in the second… Continue reading WPP shares down 7%

Microsoft has reportedly put digital agency Razorfish up for sale, with Publicis Groupe one of the favourites to buy it.Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007.A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of about… Continue reading Microsoft to sell digital agency Razorfish

Microsoft and Publicis Groupe have announced a partnership to cooperate on advertising and marketing opportunities in the digital world.A joint statement said that the partnership will centre on three key components of the digital marketing and advertising industry: Content: The creation, production and distribution of programming, across a wide array of capabilities, tools, and services… Continue reading Microsoft and Publicis announce digital partnership