Carat’s latest global advertising expenditure forecast predicts robust global growth in 2013 at +5.8% – a year with tougher comparators and a lack of major events – with all major markets back in growth.
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Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media…
Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers…
The US Department of Justice has approved the merger of Donovan Data Systems and MediaBank, which will now launch as Mediaocean.
Sir Martin Sorrell’s WPP has reported an 18% rise in pre-tax profits for 2011 to break the £1 billion mark for the first time.
Bank of America Merrill Lynch (BoAML) has raised its global ad forecast from 1.4% to 2% in 2012 to reflect recent GDP upgrades and stronger than expected trends in Q4.
In light of the recent announcement that News International will launch the Sun on Sunday this weekend, Newsline gathered thoughts from two leading media agencies.
Speaking to MediaTel Newsline this morning, Alan Brydon, head of investment at MPG Media Contacts, and a former advertising sales director of the Evening Standard, says that the launch timing has caught everyone out, but he expects a strong product, which will turn in a profit – to the detriment of other titles in the sector…
Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees…
How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change…