New York’s Pivotal Research Group has cautioned that media owners whose revenue base is skewed towards advertising – and especially those whose advertiser base skews towards large brands – are likely to see negative impacts from the Publicis and Omnicom merger.
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As the latest IPA Bellwether survey shows a sharp upward revision in marketing budgets in Q2 2013, Newsline has captured reaction from across the industry, including opinion from adconnection, WAA, Jaywing, MEC and Geometry Global.
‘Dumb Ways to Die’ might have won five Grand Prix prizes at Cannes, but it’s a joke, argues Dominic Mills. A nice piece of work, of course – but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last night – with Virgin Media, Thinkbox, Civolution, Grand Visual and Mindshare winning their categories.
Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.
After a peaceful, media-free week in Turkey, Dominic Mills is back with a Tango flavoured war-cry as he takes a look at the latest campaign from the black sheep of adland, BBH. So, can the new ads match the genius of Howell Henry’s 1990 classics? Perhaps, but it’ll take time and money to make it really work…
BT has awarded its digital advertising sales contract to AD2ONE, and has partnered with Google to supply the adserving technology and programmatic trading for the new look BT.com and BTSport.com that launches this summer.
If advertisers find the hard work of getting the right celebrity and the right script for an ad too much, then the result will be a lazy, counter-productive mess, says Dominic Mills. So which two high profile actors have been lured into the latest car-crash ads?
Online display advertising has failed and in its wake comes Native Advertising – a term we’ll all be using by 2014, we’re assured. But there is much confusion outside of the US about what it even means, never mind having the know-how to pitch its use to a client. Never fear, because Greg Grimmer has a simpler explanation for what he says is the Next Big Thing.