Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
Showing 2111-2,424 of 2,424
More Agencies articles
Figures from the Jobs Index confirm that the level of marketing vacancies expanded both year-on-year and between the first two quarters of 2014.
The clock is now running for Interpublic after the news that ‘activist’ investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises…
AOL is to place all of its reserved online inventory into its own demand side platform – automating the entire ad trading process.
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.
After the longest period of continuous growth in the survey’s 14-year history, Richard Sexton, chief operating officer at Carat, shares his analysis of the latest findings.
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.
This week Dominic Mills chews his way through a menu of advertising news, from Omnicom’s £30m Channel 5 exit, to marketing’s apparent identity crisis.
Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul’s Ian Monaghan – they should help inform strategy and improve the art through feedback.