Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
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The POG merger was originally trumpeted as a logical sharing of cultural values but it now looks as though the whole deal is predicated on tax – and that is really not a good place to start, writes Dominic Mills.
Phil Sumner, Nielsen’s UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered…
Sony is set to appear in the new series of E4’s Made in Chelsea, representing the show’s first product placement partnership.
The latest Bellwether Report reveals the largest single upwards revision to marketing budgets in 14 years. Here, Newsline presents industry analysis on the findings – with views from Zenith, Carat, Vizeum and ZAK Media Group.
Advertising Week Europe: The Greatest Movie Ever Sold and Super Size Me director has said that brands need to be less “risk averse” and find original content makers that “match their DNA and ideology”.
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers
Publishers must overcome a catalogue of issues to reveal full cross-platform audience data, a leading researcher has said.
Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia – but others argue the idea has “significant pitfalls”.