MediaTel’s ‘Electronic Trading Debate’ heard about developments with advertsing systems for broadcast media but wanted to know what stage the national press had reached in developing more efficient workflows.
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MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October opened by considering what had happened in the last 12 months since MediaTel had held a similar event called ‘Why aren’t we all trading electronically?’
On the eve of MediaTel’s ‘Electronic Trading Debate’, Gary Goodman, CEO of MediaEquals ponders why advertisers and consumers continue to demand smarter and more integrated digital services, isn’t it time for the media industry to follow suit?
Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?
Aegis Group has seen revenue soar by 15% in the first half of 2012, according to recently released figures.
To get a real picture of how the consumer magazine market is holding up, Newsline asked AdConnection, Arena Media, Maxus, Carat and MPG Media Contacts for their views.
Sam Phillips, chief new business and marketing officer, Omnicom Media Group, UK, on the importance of finding and investing in pioneering talent…
Publicis Groupe has acquired the remaining 51% stake in Bartle Bogle Hegarty from founders Nigel Bogle and John Hegarty.
Greg Grimmer says ensuring creative and media are linked is an absolute necessity – one working without the other is a surefire shortcut to failure…
Mindshare has launched a new strategic planning and integration platform.