Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia – but others argue the idea has “significant pitfalls”.
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Reporting to Fetch’s founder and chief executive, James Connelly, Grimmer will be responsible for driving the global expansion of Fetch beyond its three offices in London, San Francisco and Berlin.
In a new series, David Indo examines the value of client and agency relationships. The first of these looks at how advertisers that behave well towards their agencies can reap the rewards – and how good clients can finish first.
Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.
“The Connies”, back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk – taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.
Blogging for Newsline from SXSW 2014 in Austin, Texas, Mindshare UK’s George Wiscombe explains why Bitcoin is generating so much buzz at this year’s festival – and what it could mean for the connected consumer of the future.
Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.
Have you ever wondered which ads in our national newspapers are the most effective at engaging readers? In a new feature starting this week on Newsline, we’ve partnered with Luman research to find out…
What’s so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.