Speaking at MediaTel Group ‘Future of Online’ seminar, Nick Suckley, founding partner of agenda21, said: “I have a problem in that I don’t like any one media owner being dominant… competition is good.”However, Dominic Allon, industry leader, Agency at Google, argued that “the competition is only one click away. If someone does build a better… Continue reading Google: “We want agencies to thrive”
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Google is set to launch a new agency incentive programme to push advertising on its YouTube online video platform.The incentive programme, which will launch in January, follows the end of the Best Practice Funding (BPF) commissions for search campaigns.Google is currently approaching agencies with plans to drive online video growth through incentives and funding for… Continue reading Google To Launch Agency Incentives To Drive Ads On YouTube
The thorny issue of media trading was discussed by both panels at yesterday’s ‘Future of the Media Agency’ seminar held by MediaTel Group.Nick Manning of Ebiquity kicked off the discussions by stating that current trading systems were more “lathe than laser”. Manning believed a lack of technical skills within media agencies are holding them back… Continue reading Agency Seminar: Is There A Need To Improve Trading Platforms?
The topic of a challenging year ahead was tackled in the second panel discussion at yesterday’s ‘Future of the Media Agency’ seminar help by MediaTel Group.The panel of Andy Barnes (Channel 4), Chris Locke (VivaKi), Rob Atkinson (ClearChannel) and Jane Wolfson (Initiative) discussed how to cope with a potential reduction in media spend.Chris Locke felt… Continue reading Agency Seminar: How To Survive 2009
One of the topics discussed at yesterday’s ‘Future of the Media Agency’ seminar hosted by MediaTel Group was how clients can distinguish between the large agency networks.Echoing the discussions at the Venice Festival of Media earlier this year (see Eight CEOs – spot the difference!), the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul… Continue reading Agency Seminar: What’s The Difference?
Attendees at MediaTel Group’s ‘Future of the Media Agency’ seminar this morning heard some powerful figures from the media world look at a potential advertising downturn and how long it could last.Mark Read, Strategy Director, of WPP felt that although 2009 will be a difficult year, it will not be as tough as in 2001,… Continue reading Agency Seminar Forecast: Tough Short-Term With Brighter Times Ahead
The relative merits of creative, media and digital agencies was debated at this morning’s ‘Future of the Media Agency’ Seminar and how important each area is to a client.The panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) agreed that it was… Continue reading Agency Seminar: Where The Power Lies In Agency World
The idea of digital as a different way of working was discussed by the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) at this morning’s ‘Future of the Media Agency’ seminar.The panel picked up on a generational aspect to the digital… Continue reading Agency Seminar: Digital Immigrants v Digital Natives
Worldwide media buying spend totalled $399,951 billion in 2007, up 5.6% from 2006, with WPP’s billings increasing by 7%, putting it in first place in the media billings table with a market share of 15.9% or $63,479 billion.The data, from Paris-based research firm RECMA, also shows that Publicis and Omnicom were both up on 2006,… Continue reading Worldwide Media Buying Up 5.6% In 2007
The Association of Publishing Agencies has announced that Martin MacConnol, CEO of Wardour Publishing & Design, will take over as chairman from Sean King.MacConnol is expected to be in the role until this time next year and will be responsible for developing the APA’s new business consultancy, APA Ask, as well as its latest research… Continue reading APA Appoints New Chairman