AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.
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Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
Publicis extends Maurice Levy’s term as CEO as it parts company with its chief operating officer, Jean-Yves Naouri.
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills – so why are there practically no digital agencies on the 2014 short-list for the IPA’s Effectiveness Awards?
Carat’s global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
Grant Millar, who has held senior roles at Dentsu Aegis and Vizeum UK, will take lead responsibility for all of the group’s UK brands.
Video adtech company Ebuzzing & Teads has announced the appointment of Christophe Parcot as its chief operating officer.
70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
More than 80% of digital agencies now employ native advertising – but issues of scale, content creation and measurability need to be addressed, according to a new report.
They say you should never kick a man when he’s down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades…