What’s so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.
More Agencies articles
Martin Sorrell’s group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.
After a day of judging yesterday, the final shortlist for the 2014 Connected Consumer Awards has today been announced.
Cox Media, the ad sales division of Cox Communications, one of the largest broadcast service providers in the US, has partnered with an automated ad platform to begin selling linear TV inventory programmatcally.
Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG’s Simon Pont. So is timeless brand thinking set for a welcome homecoming?
Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What’s going on?
The latest ABC release for the July to December 2013 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from Carat and MediaCom.
Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital’s Sue Hunt – but it really doesn’t need to be so complicated.
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn – with complacency – from both advertisers and media agencies – compounding the situation.
Hamish White, the man in charge of developing the Sun’s ‘Goals’ video app – which helped pave the way to placing the newsbrand’s content behind a paywall – has said that storytelling has been vital to its success.
