Trading desks have escaped the laser-like scrutiny of both the client procurement departments and the media auditors, says Dominic Mills – but he can’t see this lasting, and sooner or later they’ll have to come clean…
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Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
Content has become an increasingly important part of what all brands have to think about, says MediaCom’s Nick Cohen ahead of a speech at the Content Marketing Association summit on Tuesday.
Publicis Groupe has issued a statement today confirming that it is in discussions with M&C Saatchi about buying “significant” parts of its Walker Media business.
It’s possible the new-biz director will soon be overshadowed by the rise of an entirely new creature, says Dominic Mills. Meet the client retention director – whose job includes what you might call ‘marriage counselling’…
Survey finds that 41% of brands are already engaging in native advertising campaigns and over 66% are creating the content themselves – suggesting that agencies are lagging behind their own clients in capturing opportunities.
The first in the new monthly series sees Torin speak with Santander’s Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.
As ongoing arguments between agencies and the Government Procurement Service continue, Route’s James Whitmore says, as with just about everything in life, cricket shows the way…
A new IPA survey into the practice of pitching reveals sharp differences between good pitches and poor pitches and highlights the issues that clearly differentiate one from the other.