The sharing economy – that sees goods swapped or leased – is now a well-established and growing phenomenon – yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
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Ahead of MediaTel’s CES Debrief in January, the event’s chair, Graham Lovelace, takes a look at what we might expect – and what the implications might be for advertisers, agencies and media owners.
Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.
In our exclusive video, hear from leading trading desk experts as they discuss the future of programmatic, with views from VivaKi, Annalect Markets, Mediaocean, MediaSense and Videology.
Set to launch early next year, the new network will see Sébastien Danet appointed chairman as the group seeks to drive business growth across the entire group.
Dominic Mills has ruffled some feathers on the trading desks after questioning their transparency. Here, VivaKi’s Marco Bertozzi argues his work has challenged the status quo and calls for a more open dialogue with trade bodies…
In the second of the series, Torin speaks with Pamela Conway of British Gas about advertising when under political and consumer pressure, the changing media mix for the energy giant and the focus on ‘owned’ channels.
Trading desks have escaped the laser-like scrutiny of both the client procurement departments and the media auditors, says Dominic Mills – but he can’t see this lasting, and sooner or later they’ll have to come clean…
Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”