The latest Bellwether Report reveals the largest single upwards revision to marketing budgets in 14 years. Here, Newsline presents industry analysis on the findings – with views from Zenith, Carat, Vizeum and ZAK Media Group.
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Advertising Week Europe: The Greatest Movie Ever Sold and Super Size Me director has said that brands need to be less “risk averse” and find original content makers that “match their DNA and ideology”.
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers
Publishers must overcome a catalogue of issues to reveal full cross-platform audience data, a leading researcher has said.
Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia – but others argue the idea has “significant pitfalls”.
Reporting to Fetch’s founder and chief executive, James Connelly, Grimmer will be responsible for driving the global expansion of Fetch beyond its three offices in London, San Francisco and Berlin.
In a new series, David Indo examines the value of client and agency relationships. The first of these looks at how advertisers that behave well towards their agencies can reap the rewards – and how good clients can finish first.
Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.