Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.
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Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?
| Maria Iu
Supporters of the amendment argue that it would give the creative industries much-needed transparency over copyright work being used by AI models.
The social platform’s new AI-led solutions aim to make emerging trends more accessible to brands.
While industry big-hitters embraced SXSW London to make generic statements about what they are building with AI, we are collectively ignoring the people we have broken.
At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.