AI is capable of data-crunching on a colossal scale to identify patterns and anticipate demand. Imagine this scaled across entire transport infrastructures, reducing delays, cutting wait times and smoothing the movement of people.
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Oliver Yonchev, founder of Cocreatd, argues that AI can be creative. What does this mean for brands and agencies?
LLMs build trust and relevance by citing external sources. Every high‑authority site you do not yet occupy is an invitation to shape how LLMs perceive your brand.
Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.
The Professional Publishers Association has proposed the CMA introduce conduct requirements for Google and others around transparency and clear attribution.
As search evolves rapidly in the age of LLMs, here are five steps for marketers to future-proof their discovery strategy.
Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.
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The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.
Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.
Analysis: It’s not clear how Zuckerberg is defining “superintelligence”, whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.