In part two of a series of special episodes, RX Global’s chief intelligence officer and Salesforce’s regional VP join Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts.
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The search tides are turning, as OpenAI is set to launch web browser and personal assistant in direct challenge to Google.
As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?
In a questionable open web, there is little evidence yet that ‘curation’ and accountability for ‘outcomes’ are effective and improve transparency. So what needs to change?
WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.
Executives must lead with humility, recognise and address employees’ warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.
Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.
Follow along live as The Media Leader team and F100 club members bring you all the updates from our Empowering Voices event in London.
Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?