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In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
| Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
The decision by a US district judge has sparked debate around whether enforced remedies will go far enough in tackling Google’s search monopoly and the implications for the wider digital ad ecosystem.
AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.
With so many publications stung by AI articles, what is the future for freelance journalism when there’s no code of practice and moderation is weak?
The academic joins Jack Benjamin to discuss the ‘antidotes’ to enshittification, how AI slop is taking over our TikTok feeds, the ethics of chatbots and whether business incentives are aligning with social incentives for technological change in media.
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.