More Ai articles

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.

If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?

Supporters of the amendment argue that it would give the creative industries much-needed transparency over copyright work being used by AI models.

The social platform’s new AI-led solutions aim to make emerging trends more accessible to brands.

While industry big-hitters embraced SXSW London to make generic statements about what they are building with AI, we are collectively ignoring the people we have broken.

At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.

Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.

This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.

The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency.