More Audio Site articles

GCap Media’s Classic FM has secured a six figure multi-platform partnership deal with Grant’s Whisky to promote its Scotch Whisky brand.The deal commences on December 1 and targets those looking for inspiration this Christmas for gifts and festive season drink options.Listeners will be able to log on to classicfm.com and open a Grant’s Whisky advent… Continue reading Classic FM Signs Christmas Deal With Grant’s Whisky

Ofcom has started advertising a new local Digital Audio Broadcasting (DAB) radio multiplex licence to cover Mid and West Wales.The new Welsh service is one of a number of new local radio multiplex licences planned to develop DAB coverage for local services in those parts of the country not already served.Ofcom estimates that the Welsh… Continue reading Ofcom Advertises For Welsh DAB Licence

Urban music radio station Choice FM has unveiled a revamp of its programming for 2008.The GCap Media station is extending the breakfast show by an hour, giving it a four hour running-time from 6am-10am.The latest RAJAR figures, for the third quarter of 2007, reveal that the show had a weekly reach of 229,000 listeners, an… Continue reading Choice FM In Schedule Shake-Up For 2008

A four agency shortlist has been drawn up for Guardian Media Group Radio’s £3m media buying account.Pitching for the account in December will be incumbent agency Brilliant, MediaCom, PHD and MediaEdge;CIA.A formal pitch will be conducted on December 13 and 14, and will be handled by the Advertising Agency Register (AAR) on behalf of GMG… Continue reading Four Agencies Shortlisted For GMG Radio Ad Account

Xfm has become the first official radio partner to the Orange Rising Star Award at the Orange British Academy Film Awards.As part of the partnership Xfm’s breakfast show presenter Alex Zane has been asked to sit on the panel of jurors, who met on Friday November 23 to cast their final votes for the nominees… Continue reading Xfm Announced As Official Radio Station To Orange Rising Star Award

GCap Media’s chief executive, Ralph Bernard, has announced he is to step down from the role, but will stay with the company as chairman of Classic FM.Bernard, who has been in the business for 25 years and is credited with spurring the development of digital radio, said it was the right time to leave the… Continue reading Ralph Bernard Steps Down As GCap Chief Exec

Worldwide unit sales of digital radios are expected to increase more than three-fold from 2006 to 2011, according to a new report from In-Stat. Recent developments include the availability of the new, enhanced Digital Audio Broadcasting (DAB)+ standard in the UK, an increase in the number of DAB trials throughout Europe and Asia, and the… Continue reading Worldwide Digital Radio Sales To Grow More Than Three-Fold To 2011

Emap Advertising has announced a major new partnership between Magic 105.4 and Sky, which will see the radio station’s breakfast show promote Sky Movies and Sky Real Lives (formerly Sky Travel).The three-month campaign takes the form of breakfast sponsorship and a bespoke cross-station promotion.This is the first new activity to be announced since October’s RAJAR… Continue reading Magic Breakfast Show Announces Partnership With Sky

RAJAR has announced radio listening via platform (analogue and digital) for the second time since the introduction of new methodology in January 2007, revealing that 15% of all radio listening is now via a digital platform, up from 12.8% in Q2 2007.The latest figures show that 8.6% of all radio listening is via DAB (v… Continue reading 15% Of All Radio Listening Now Via Digital

The latest RAJAR results for Q3 2007 show that BBC Radio 2 once again had the highest weekly reach of the national stations, of more than 13 million listeners, up more than 2% year on year.Radio 4, however, was down by more than 2% year on year and quarter on quarter, taking its reach to… Continue reading BBC Radio 2 Boosts Weekly Reach To Over 13 Million Listeners Nation-Wide