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For the first time, online advertising will surpass radio advertising spending in the US, according to a new forecast from eMarketer. But this does not signal the death of the radio, according to eMarketer’s report Radio Trends: On Air and Online. There are many synergies between radio and the Internet and, for the most part,… Continue reading US Online Advertising To Surpass Radio Adspend

Xfm has signed a six-figure sponsorship deal with Singha Beer to celebrate 30 years in the UK.Activity will focus around Singha Beer’s sponsorship of Xfm’s daily Triple X feature, which is broadcast daily on Ian Camfield’s Drivetime Show.The feature will ask listeners to nominate their favourite songs from the past 30 years with one lucky… Continue reading Xfm Signs Six-Figure Sponsorship Deal

Heart FM is to expand its content production services to offer its clients video, online and experiential marketing opportunities.The service, lead by Ian Fish, Heart’s former head of production in the Midlands, will be based at the 100.7 Heart FM offices in central Birmingham.The radio brand will be extending programming, sponsorship and promotions activities for… Continue reading Heart Expands Client Capabilities

RadioCentre, the industry body for UK Commercial Radio has announced that national revenue figures for the Q2 period have risen to over £85 million – a healthy 3.4% increase year-on-year.Local revenue for Q2 grew 1.2% year on year to over 40 million and sponsorship & promotions revenue dipped slightly down to 24 million, but overall,… Continue reading Commercial Radio Revenues Increase

A new forecast from OPera Media predicts that continued strong increases from the online search and classified sectors will see UK total advertising spend increase by 3.3% this year, adding that the television, press and radio markets will continue to lose share of advertising spend in 2007. OPera also says that television revenues will remain… Continue reading UK Adspend To Increase By 3.3% In 2007

The latest RAJAR figures, for Q2 2007, show that Emap’s Magic FM (London) once again had the highest weekly reach of the main London stations, enjoying a year on year increase of more than 5.1%.The station’s weekly reach, of more than 1.9 million listeners, was also up period on period, by almost 8.7%.Magic FM (London)’s… Continue reading Magic FM Bolsters Weekly Reach To Over 1.9 Million In London

Heart 106.2 FM reclaimed its crown in the London Breakfast battle, overtaking 95.8 Capital Radio to scoop the top spot, with a rise in weekly reach of 6.6% year on year and almost 6% period on period, according to the latest data from RAJAR.Cheeky Jamie Theakston and bubbly Harriet Scott brought Heart 106.2 FM’s weekly… Continue reading Heart 106.2 FM Reclaims Breakfast Crown In London

Radio listening via platform (analogue and digital), announced for the first time since the introduction of new methodology in January 2007 (see New RAJAR Diary Survey To Deliver Results In August), reveals almost 13% of listening is now via a digital platform (DAB, DTV, internet) with digital listening hours for Q2, 2007 totalling 136 million… Continue reading New RAJAR Figures Reveal Almost 13% Of Listening Now Via Digital

The latest RAJAR results for Q2 2007 show that BBC Radio 2 once again had the highest weekly reach of the national stations, of more than 13.1 million listeners, up almost 1.3% year on year.Radio 1 saw its reach rise by 4.3% year on year, taking it to almost 10.9 million listeners, whilst Radio 4… Continue reading Radio 2 Records Rise In Weekly Reach

The weekly reach of all commercial stations grew during Q2 2007, by over 2.6% period on period and more than 4.1% year on year for all demographic groups.The BBC recorded a period on period decline in weekly reach across all demographic groups of over 0.6%. However, it was up year on year by 1.2%.The only… Continue reading Commercial Radio Increases Reach Across All Demographic Groups