More Audio Site articles

BBC Radio 2 retained its crown, as the UK’s most popular national breakfast show in Q4 2005, with Terry Wogan pushing his weekly reach up by 3.98% period on period. Despite seeing a year on year drop of 0.9%, the show, broadcasting between 7.30-9.30am, now commands an audience of nearly 8 million.The Corporation continued the… Continue reading BBC Remains Head Of National Breakfast Table

Digital radio ownership in Britain is continuing to increase, with new figures released today by RAJAR showing 11.1% of adults now own a DAB Radio at home.The increase represents an increase of more than 100% year on year, with just 5.3% of adults claiming to own a digital radio in Q4 2004. However, the increase… Continue reading Digital Popularity Rising As Technology Widens Choices

The consumer household is increasingly becoming enveloped in the digital arena. Advances in technology and cost cutting incentives from device vendors are enabling consumers to embrace this new form of media and transform their home into a digital haven. A wealth of new technologies are saturating the broadcast market place, with personal video recorders (PVRs),… Continue reading The Digital Home

UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006

Podcasting has made its presence felt on the internet over the past year, with data from Bridge Ratings showing that around 5 million radio listeners downloaded at least one podcast in 2005, with the figure predicted to nearly double this year, and double again in 2007. A new survey commissioned by Podtrac and conducted by… Continue reading Podcasting On The Rise

The combined market of both digital satellite and terrestrial radio is projected to reach 22 million in 2009, up from just 5 million in 2004, according to high-tech market research firm, In-Stat. The company’s new report Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption, claims that the primary drivers for this… Continue reading Digital Radio Penetration Set To Rocket

In November, Government watchdog, Ofcom, released shocking figures detailing the expected cost to the consumer of the digital switchover, scheduled for 2008 to 2010. According to the regulator, late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover.… Continue reading INSIGHTanalysis: Media Healthcheck – November 2005

In December a number of key industry bodies released forecasts for the state of the advertising industry over the next few years, with the Advertising Association (AA) getting the ball rolling, predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The AA’s report, compiled by the World Advertising Research… Continue reading INSIGHTanalysis: Media Healthcheck – December 2005

Last year saw an increased focus on digital broadcasts by the radio industry, as the rising penetration of DAB radio equipment provided increased incentive for station operators.According to figures from RAJAR, DAB listening has now overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by… Continue reading End Of Year Round-Up: Radio

Government watchdog, Ofcom, has announced plans to allocate three additional blocks of radio spectrum filling the gaps in local multiplex coverage, resulting in local DAB digital radio services being accessible to every part of the UK. The new proposals will also see a block added to national commercial multiplexes, offering additional choice to as many… Continue reading Ofcom Announces New Spectrum Plans