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Search engine advertising expenditure is forecast to rise by 26% in 2006, with print predicted to increase at 3.3% and TV at 3.3% and 2.4% respectively. According to new figures released by Outsell, online advertising is now used by 80% of marketers, expected to reach 90% by 2008. Total online marketing spend will grow by… Continue reading Search Engine Adspend To Rise By 26% In 2006

Podcasting continues to make its presence felt in the media mix, with a recent survey from the UK Association of Online Publishers (AOP) showing that more than half of publishers polled claim their business intends to launch a podcast in the next 12 months. Out of the respondents, 35% said their business already used podcasts,… Continue reading Marketers Look To Podcasting To Increase Brand Awareness

Christmas sales have boosted digital radio uptake, according to new figures from the Digital Radio Development Bureau (DRDB), with almost 500,000 digital receivers sold in December alone. The festive sales push the number of DAB purchases to date to 2.7 million, with 1.4 million sold in 2005 alone. Around 5.4 million people now listen to… Continue reading Christmas Radio Sales Boost DAB Uptake

Digital radio once again stole the crown in RAJAR figures for the fourth quarter of 2005, with sizeable gains in weekly reach seen across the sector.The BBC saw a healthy increase in its drama and comedy station, BBC7, pushing its weekly reach up by 53.45% year on year and attracting an audience of 600,000. BBC6… Continue reading Digital Radio Continues National March

The latest RAJAR data shows the BBC fortifying its position against Britain’s commercial radio broadcasters, increasing its national share and seeing little change in the local market.All BBC’s share of listening now stands at 55.1% following a 1.1% point rise year on year, while All Commercial commands 42.8% after a 1.4% point dip.The BBC is… Continue reading BBC Strengthens Dominance Over Commercial Rivals

Heart maintains its position as the capital’s favourite station in terms of share of listening, staying ahead of Capital by the narrowest of margins.Capital’s additional 0.8% points in share period on period not only sees it put pressure on Heart, which lost 0.4% points over the period, but also moves it ahead of Magic, also… Continue reading Capital And Heart Vie For London Top Spot

BBC Radio 2 retained its crown, as the UK’s most popular national breakfast show in Q4 2005, with Terry Wogan pushing his weekly reach up by 3.98% period on period. Despite seeing a year on year drop of 0.9%, the show, broadcasting between 7.30-9.30am, now commands an audience of nearly 8 million.The Corporation continued the… Continue reading BBC Remains Head Of National Breakfast Table

Digital radio ownership in Britain is continuing to increase, with new figures released today by RAJAR showing 11.1% of adults now own a DAB Radio at home.The increase represents an increase of more than 100% year on year, with just 5.3% of adults claiming to own a digital radio in Q4 2004. However, the increase… Continue reading Digital Popularity Rising As Technology Widens Choices

The consumer household is increasingly becoming enveloped in the digital arena. Advances in technology and cost cutting incentives from device vendors are enabling consumers to embrace this new form of media and transform their home into a digital haven. A wealth of new technologies are saturating the broadcast market place, with personal video recorders (PVRs),… Continue reading The Digital Home

UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006