A four agency shortlist has been drawn up for Guardian Media Group Radio’s £3m media buying account.Pitching for the account in December will be incumbent agency Brilliant, MediaCom, PHD and MediaEdge;CIA.A formal pitch will be conducted on December 13 and 14, and will be handled by the Advertising Agency Register (AAR) on behalf of GMG… Continue reading Four Agencies Shortlisted For GMG Radio Ad Account
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Xfm has become the first official radio partner to the Orange Rising Star Award at the Orange British Academy Film Awards.As part of the partnership Xfm’s breakfast show presenter Alex Zane has been asked to sit on the panel of jurors, who met on Friday November 23 to cast their final votes for the nominees… Continue reading Xfm Announced As Official Radio Station To Orange Rising Star Award
GCap Media’s chief executive, Ralph Bernard, has announced he is to step down from the role, but will stay with the company as chairman of Classic FM.Bernard, who has been in the business for 25 years and is credited with spurring the development of digital radio, said it was the right time to leave the… Continue reading Ralph Bernard Steps Down As GCap Chief Exec
Emap Advertising has announced a major new partnership between Magic 105.4 and Sky, which will see the radio station’s breakfast show promote Sky Movies and Sky Real Lives (formerly Sky Travel).The three-month campaign takes the form of breakfast sponsorship and a bespoke cross-station promotion.This is the first new activity to be announced since October’s RAJAR… Continue reading Magic Breakfast Show Announces Partnership With Sky
Worldwide unit sales of digital radios are expected to increase more than three-fold from 2006 to 2011, according to a new report from In-Stat. Recent developments include the availability of the new, enhanced Digital Audio Broadcasting (DAB)+ standard in the UK, an increase in the number of DAB trials throughout Europe and Asia, and the… Continue reading Worldwide Digital Radio Sales To Grow More Than Three-Fold To 2011
The latest RAJAR results for Q3 2007 show that BBC Radio 2 once again had the highest weekly reach of the national stations, of more than 13 million listeners, up more than 2% year on year.Radio 4, however, was down by more than 2% year on year and quarter on quarter, taking its reach to… Continue reading BBC Radio 2 Boosts Weekly Reach To Over 13 Million Listeners Nation-Wide
The weekly reach of all commercial stations declined by 2.4% period on period for all demographic groups, although it was up more than 1% year on year.The BBC’s weekly reach across all demographics was also down period on period, by more than 1%, although like commercial it enjoyed a year on year increase, of just… Continue reading Weekly Reach Declines Across Demographic Groups
All BBC and All Commercial both enjoyed upturns in weekly reach according to the latest RAJAR figures for Q3 2007.All Commercial’s weekly reach rose to around 32 million for the period with a share of listening of 43.3%, whilst All BBC had a reach of around 33.2 million and a share of listening of 54.4%.All… Continue reading BBC And Commercial Radio Enjoy Rise In Weekly Reach
Magic 105.4 again took the top spot in London, with Q3 2007 RAJAR figures revealing a weekly reach of more than two million listeners after a year on year boost of 24%.The station also recorded a period on period rise, of more than 3%, to make it the capital’s choice.Magic’s share of listening remained static… Continue reading Magic 105.4 Scoops London Top Spot With Over Two Million Listeners
Magic 105.4 was crowned king at breakfast in London in Q3, enjoying a year on year rise in weekly reach of 22%, taking its listener base to 885,000.The station was just ahead of 95.8 Capital Radio, which had a weekly reach of 880,000 having bolstered its listeners at breakfast by almost 5.5% period on period… Continue reading Magic 105.4 Is London’s Top Breakfast Listen
