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Advertising expenditure on user-generated content is expected to rocket over the next four years, with podcasting adspend leading the way, forecast to grow at a compound annual rate of 154.4%. A new report from PQ Media estimates that podcasting adspend will reach $327 million in 2010, up from $3.1 million in 2005, overtaking the blog… Continue reading User-Generated Content Adspend To Rocket

Podcasting looks set to rocket over the rest of the decade, rising to 12.3 million by 2010, up from just 700,000 expected for this year. According to a new report from Forrester Research, just 1% of online households in North America regularly download and listen to podcasts. Recent figures from eMarketer confirm podcastings expected strong… Continue reading Podcasting To Reach 12.3 Million By 2010

Chrysalis Radio has signed a lengthy 12 month sponsorship tie-up with dating website DatingDirect.com, partnering to provide sponsorship of the evening show across the broadcaster’s Heart network.The sponsorship deal, worth seven figures, will see DatingDirect build its brand and drive traffic to its web site.Running across all three Heart stations, the campaign will receive airtime… Continue reading Dating Site Wins Heart For Perfect Partnership

GCap Media’s Classic FM has signed a six month partnership with coffee giant Nescafe, seeing the FMCG brand receive sponsorship and collective marketing from today.The partnership will see The Nescafe Collection, comprising its Alta Rica, Cap Colombie, Kenjara and Espresso brands featured in a range of activity across all Classic FM channels.Including radio broadcast sponsorship,… Continue reading GCap Brews Six Month Commercial Partnership For Classic FM

GCap Media’s newest indie music station, Xfm Manchester, has signed its first sponsorship deal, with clothing giant Topman signing for the debut promotion.Backing the launch of its new flagship store at Manchester Arndale, Topman will become a partner with Xfm for coverage of its Access All April activity, comprising a month of gigs at intimate… Continue reading Xfm Manchester Secures Debut Sponsorship Deal

Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005

News producers are shifting their budgets away from traditional media and onto the internet, with a new report finding that with the exception of cable TV, ad budgets are eroding for offline media. According to the State of the News Media 2006, from Columbia University’s Graduate School of Journalism, newspaper revenue rose by between 1%… Continue reading Offline News Media Losing Out To Online

Capital Radio has secured Thorpe Park as the six-figure sponsor of its drive time show, fronted by Richard Bacon, for the six months from 13 March to 8 September.The deal will see the theme park receive coverage on the show’s “Friday Feature,” two drive time promotions and two outside broadcasts.Aired between 5pm and 8pm, the… Continue reading Capital Signs Thorpe Park For Bacon Sponsorship

Internet and digital radio station GaydarRadio has announced a strengthening of its marketing team in order to cope with a recent increase in activity through its channels.The station’s Paul Beardshaw will now become marketing executive as it continues its expansion programme, replacing James McCarthy who is moving internally to become Gaydar’s production executive.Beardshaw’s remit in… Continue reading Gaydar Expands Marketing Team To Build Profile