Breakfast listening, both nationally and locally, produced mixed results in the latest RAJAR figures for the three months to June.Nationally, BBC Radio 2 retained its position as market leader; losing just 0.36% quarter on quarter in weekly reach and attracting 8,063 million listeners to Terry Wogan’s Breakfast Show.As the football season came to an end,… Continue reading RAJAR Results Q2 2005:Capital Top Of The Table For Breakfast
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Satellite subscriptions in the US are predicted to rise to nearly 50 million by 2014, according to Kagan Research’s new Satellite Radio Outlook 2005 report. The group attributes the increase in growth to a combination of factors, including growing consumer interest, new programming and agreements with automakers. According to Kagan, these factors will result in… Continue reading Satellite Subscriptions To Reach 50 Million By 2014
Widespread broadband adoption combined with the digitisation of music and the emergence of portable digital music players is fundamentally changing the music sector, with industry experts projecting the sector to enjoy a period of strong growth over the coming years. eMarketer’s latest report, Online Music: Downloads, Streaming, Radio, Mobile, shows that listeners are changing the… Continue reading Digital World Transforming Music Industry
The increasing penetration of digital radio is making the industry a ‘complicated business’, with new research from the BBC identifying the difference in levels of knowledge and awareness in the digital market. Speaking at the Edinburgh Radio Festival, Simon Nelson, controller for BBC radio and music interactive, and Jo Hamilton, the Corporation’s head of audience… Continue reading BBC To Drive Future Uptake Of DAB Radio
Radio’s return on investment (ROI) is 49% higher than that of television, according to a new US study by Millward Brown and Information Resources Inc (IRI), which claims that radio moves products and increases sales, even when national television is present. Explaining the research, Gary Fries, president and chief executive officer of the Radio Advertising… Continue reading Radio Beats TV In Investment Return
Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio. The study found speech radio to be more attention grabbing than music radio, with listeners 19% more likely to pay attention to advertising than on music stations. Other… Continue reading Speech Radio Listeners Recall More Advertising Than Music
The US radio industry had a slow April, with national radio advertising expenditure falling by 2% and local radio adspend being flat compared to the same period in 2004. According to estimates by the Radio Advertising Bureau, April was the worst month in terms of national radio advert demand so far this year, reflecting the… Continue reading US Radio Industry Slow In April
Commercial radio enjoyed a positive start to 2005, with figures from the Radio Advertising Bureau (RAB) showing first quarter revenue to be up 2.8% year on year, reaching £162 million. National advertising revenue for radio across the first three months of 2005 rose by 3.5% year on year, to £95.9 million, while Sponsorship & Promotions… Continue reading Commercial Radio Q1 Revenue Up By 2.8%
Radio in the US is still the most popular format for listening to music, with a listener base of 194 million, despite a decline of 4% between March 2005 and 2004, according to a new study by marketing and communications firm, NPD Group. The research showed 77.2 million people aged 13 of over listened to… Continue reading Radio Preferred Format For US Listeners
Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005