More Audio Site articles

Household penetration of DAB digital radio in the UK is set to reach 58.5% by the end of 2011, according to new research by the Digital Radio Development Bureau (DRDB). The DRDB’s new five-year forecast puts household penetration at 21% by the end of 2007, and 30% by the end of 2008, rising to 40%… Continue reading UK DAB Household Penetration To Reach 58.5% By 2011

The newly revamped heat radio has announced several presenters for its new format, with former Heart 106.2 voice Rachel Hopper joining heat as the host of its flagship afternoon show.Hopper – a regular expert on the GMTV showbiz sofa – will be broadcasting live to the nation when heat goes live at 2pm on Tuesday,… Continue reading Heat Radio Announces Top Presenters For New Format

For the first time, online advertising will surpass radio advertising spending in the US, according to a new forecast from eMarketer. But this does not signal the death of the radio, according to eMarketer’s report Radio Trends: On Air and Online. There are many synergies between radio and the Internet and, for the most part,… Continue reading US Online Advertising To Surpass Radio Adspend

Xfm has signed a six-figure sponsorship deal with Singha Beer to celebrate 30 years in the UK.Activity will focus around Singha Beer’s sponsorship of Xfm’s daily Triple X feature, which is broadcast daily on Ian Camfield’s Drivetime Show.The feature will ask listeners to nominate their favourite songs from the past 30 years with one lucky… Continue reading Xfm Signs Six-Figure Sponsorship Deal

Heart FM is to expand its content production services to offer its clients video, online and experiential marketing opportunities.The service, lead by Ian Fish, Heart’s former head of production in the Midlands, will be based at the 100.7 Heart FM offices in central Birmingham.The radio brand will be extending programming, sponsorship and promotions activities for… Continue reading Heart Expands Client Capabilities

RadioCentre, the industry body for UK Commercial Radio has announced that national revenue figures for the Q2 period have risen to over £85 million – a healthy 3.4% increase year-on-year.Local revenue for Q2 grew 1.2% year on year to over 40 million and sponsorship & promotions revenue dipped slightly down to 24 million, but overall,… Continue reading Commercial Radio Revenues Increase

A new forecast from OPera Media predicts that continued strong increases from the online search and classified sectors will see UK total advertising spend increase by 3.3% this year, adding that the television, press and radio markets will continue to lose share of advertising spend in 2007. OPera also says that television revenues will remain… Continue reading UK Adspend To Increase By 3.3% In 2007

The latest RAJAR results for Q2 2007 show that BBC Radio 2 once again had the highest weekly reach of the national stations, of more than 13.1 million listeners, up almost 1.3% year on year.Radio 1 saw its reach rise by 4.3% year on year, taking it to almost 10.9 million listeners, whilst Radio 4… Continue reading Radio 2 Records Rise In Weekly Reach

The weekly reach of all commercial stations grew during Q2 2007, by over 2.6% period on period and more than 4.1% year on year for all demographic groups.The BBC recorded a period on period decline in weekly reach across all demographic groups of over 0.6%. However, it was up year on year by 1.2%.The only… Continue reading Commercial Radio Increases Reach Across All Demographic Groups

All Commercial narrowed the gap with All BBC stations, seeing year on year and period on period upturns in its weekly reach and share of listening, according to the latest RAJAR data for Q2 2007.Weekly reach rose to around 32 million with share of listening jumping to 43.5% for All Commercial, whilst All BBC recorded… Continue reading All Commercial Boosts Share Of Listening Whilst All BBC Records Decline