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Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

This Sunday will see Baileys Irish Cream become the first sponsor of The A-List, a new network radio chart show targeting adults aged 25 to 45.The sponsorship, which was negotiated by Carat, will see Baileys receive coverage for one year as the chart show is broadcast across 50 adult contemporary stations, including the Heart, Real… Continue reading Bailey’s First Sponsor For Adult Music Chart

Podcasting is continuing at an astounding pace, with eMarketer projecting it to reach between 20 and 80 million US subscribers by 2010. The expected strong performance is good news for advertisers, offering them yet another channel to reach their audience. According to eMarketer’s new Podcasting: Who’s Tuning In? report, podcasting advertising is expected to reach… Continue reading Podcasting Could Reach 80 Million US Subscribers By 2010

Tomorrow will see the launch of a nation-wide commercial radio tie up on the scale of Live8 and UK Radio Aid, with the Department of Health launching The Big Quit to help smokers kick the habit over the course of a five week promotion.The activity represents the biggest promotional campaign ever heard on commercial radio,… Continue reading Radio Giants Join Forces To Stub Out Smoking

Search engine advertising expenditure is forecast to rise by 26% in 2006, with print predicted to increase at 3.3% and TV at 3.3% and 2.4% respectively. According to new figures released by Outsell, online advertising is now used by 80% of marketers, expected to reach 90% by 2008. Total online marketing spend will grow by… Continue reading Search Engine Adspend To Rise By 26% In 2006

Podcasting continues to make its presence felt in the media mix, with a recent survey from the UK Association of Online Publishers (AOP) showing that more than half of publishers polled claim their business intends to launch a podcast in the next 12 months. Out of the respondents, 35% said their business already used podcasts,… Continue reading Marketers Look To Podcasting To Increase Brand Awareness

Christmas sales have boosted digital radio uptake, according to new figures from the Digital Radio Development Bureau (DRDB), with almost 500,000 digital receivers sold in December alone. The festive sales push the number of DAB purchases to date to 2.7 million, with 1.4 million sold in 2005 alone. Around 5.4 million people now listen to… Continue reading Christmas Radio Sales Boost DAB Uptake

Digital radio once again stole the crown in RAJAR figures for the fourth quarter of 2005, with sizeable gains in weekly reach seen across the sector.The BBC saw a healthy increase in its drama and comedy station, BBC7, pushing its weekly reach up by 53.45% year on year and attracting an audience of 600,000. BBC6… Continue reading Digital Radio Continues National March

The latest RAJAR data shows the BBC fortifying its position against Britain’s commercial radio broadcasters, increasing its national share and seeing little change in the local market.All BBC’s share of listening now stands at 55.1% following a 1.1% point rise year on year, while All Commercial commands 42.8% after a 1.4% point dip.The BBC is… Continue reading BBC Strengthens Dominance Over Commercial Rivals

Heart maintains its position as the capital’s favourite station in terms of share of listening, staying ahead of Capital by the narrowest of margins.Capital’s additional 0.8% points in share period on period not only sees it put pressure on Heart, which lost 0.4% points over the period, but also moves it ahead of Magic, also… Continue reading Capital And Heart Vie For London Top Spot