More Audio Site articles

The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks. Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to… Continue reading Digital Radio Joins The Battle Of The Airwaves

Analysis of the latest RAJAR listening figures for the first quarter of 2003 reveals a relatively lacklustre performance for All Commercial Radio, which saw its share of listening decline by 1% point period on period to 44.5%. Meanwhile, the corresponding increase achieved by All BBC helped its share of listening rise to 53.5% during the… Continue reading RAJAR Results Q1 2003 – National Commercial Radio Improves Reach

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

RAJAR data for the first quarter of 2003 reveals a mixed picture of London listening, with many of the capital’s premier stations seeing weekly reach decline.The big story was once again Capital 95.8 FM, which has dominated the headlines recently with speculation that high profile DJ, Chris Tarrant, is set to retire. Despite assertions from… Continue reading RAJAR Results Q1 2003 – Capital 95.8 FM Feels The Heat In London

Year on year analysis of listening for national radio stations during the first quarter of 2003 reveals a rather disappointing period for Virgin Radio AM. Despite launching a £3 million advertising campaign to promote changes to its DJ line-up and music policy (see Virgin Radio Invests £3m In Biggest Ever Ad Campaign), the station saw… Continue reading RAJAR Results Q1 2003 – Virgin Radio AM Continues To Slide

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2002 Ending Mar 2003 % Change Capital Gold Manchester H 32 104 225.0 Juice 107.6 (was Crash… Continue reading RAJAR Results Q1 2003 – Local Commercial Stations

US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags

Merrill Lynch is reducing its 2003 US radio advertising growth forecast from 4.3% to 3.3%, giving a total spend of $19.5 billion. Analysts say that the downward revision is an attempt to ‘wipe the slate clean’ and avoid any further downgrades. The broker has also cut its Q2 2003 predictions fairly heavily, from 5.0% to… Continue reading Merrill Lynch Downgrades US Radio Growth Forecasts

US radio advertising revenue rose by 7% year on year in February 2003, according to figures from the country’s Radio Advertising Bureau (RAB). Local spend led the way with an 8% rise, whilst national dollars increased by 5%. The RAB says that this is indicative of a relatively healthy radio environment in spite of the… Continue reading US Radio Revenues Rise 7% In February

In the light of concerns about the impact of war in the Middle East and a resulting fall in adspend, Merrill Lynch has downgraded its 2003 US radio advertising forecasts. As expected, radio revenues in January were up 6% year on year and a similar increase is anticipated for February. However, analysts have cut their… Continue reading US Radio Outlook From Merrill Lynch