This year’s World Cup was expected to benefit radio listening due to the time difference with host nations Japan and Korea. A year on year comparison of listening for the national sports stations seems to suggest this was the case. BBC Radio 5 Live, which carried live match commentary, saw a 17.4% increase in weekly… Continue reading RAJAR Results Q2 2002- National Stations
US radio advertising revenues are expected to rise by 3.0%-4.0% in Q2 2002 and by 8.0%-10.0% in Q3, boosted by comparisons with the post 11 September period of last year, according to analysts at Merrill Lynch. The broker says that July radio spend started strongly, with the beginning of the month showing high single-digit growth,… Continue reading US Radio And TV Revenues Showing Pick-Up
Advertising conditions in the UK are beginning to improve, with ITV’s revenues showing some stable growth for the first time in many months (see Outlook Improves For ITV Advertising) and the year now predicted by the Advertising Association (AA) to show positive overall growth. In revised figures the AA is now expecting 2002 to turn… Continue reading UK Media Outlook From Merrill Lynch
US national radio advertising revenue jumped by 11.0% during May, whilst local spend rose by 1.0%, according to the latest data from the US Radio Advertising Bureau (RAB). The combined total revenue was up 3.0% year on year. In the calendar year to May, local revenue remained flat, whilst national rose by 4.0%; this gives… Continue reading US Radio Shows Strong National Advertising Growth In May
US radio revenues increased by 4% year on year during April, with local spend up 2% and national up 6%, according to the latest data from the US Radio Advertising Bureau. The first four months of 2002 show national spend up 2%, whilst local ad sales and the combined total figures remained flat overall. The… Continue reading US Radio Revenue Creeps Up 4% In April
Current UK radio trading remains patchy with all radio companies remaining somewhat cautious, according to a media conference held by Merrill Lynch this week. The broker says that UK radio is not experiencing the larger uplifts that UK television and US radio are now seeing. Nevertheless, analysts believe that things are generally trading better. A… Continue reading UK Radio Industry Looks Ahead At Merrill Lynch Conference
Commercial Radio needs to face up to “serious issues” if it is to raise its profile in the UK, according to a new report from media consultants, Billetts. In a review of the industry, commissioned for JP Morgan, it is acknowledged that radio experienced significant growth during the 1990s and its share of display advertising… Continue reading Commercial Radio Must Be Upwardly Mobile, Says Billetts
Current radio trading in the UK remains uncertain despite a degree of stabilisation in the advertising decline, according to analysts at Merrill Lynch. UK trading appears erratic on a monthly basis with no definitive pick up, says the broker. “March was very strong (possibly boosted by an early Easter) while April was poor (the inverse… Continue reading UK Radio Trading Remains ‘Erratic’, Recovery Expected In H2
US radio advertising revenue grew by 1% in March 2002, according to the latest figures from the country’s Radio Advertising Bureau (RAB). The radio sector is outperforming other media and is leading the way out of the economic slump, according to the Bureau. Local, national and combined total sales figures all increased by 1% in… Continue reading US Radio Advertising Revenue Nudges Up 1% In March
The Radio Advertising Bureau (RAB) has today announced that investment from advertisers across the first three months of 2002 was higher than for the previous year. The total invested between January and March 2002 was £135.7 million representing an increase of 0.5% on the equivalent period 2001. The RAB said: “This marginal growth represents an… Continue reading Positive Signs For Commerical Radio Revenue In 2002
