The local commercial radio stations have returned very mixed results for the first quarter of 1998 with some stations improving dramatically, others declining dramatically and a few remaining fairly stable. All Local Commercial radio showed a 0.2% drop in weekly reach and a 0.5% points increase in share of listening.The biggest success story in this… Continue reading Q1 RAJAR – Local Stations
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A new survey commissioned by MediaTel has found that 94% of the radio industry believes that it will be 10 years before digital radio becomes available in the majority of homes.The full-scale study into the viability of digital radio in the UK was conducted during November 1997 – January 1998 amongst commercial radio companies, the… Continue reading The Future Of Digital Radio