More Audio Site articles

Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week. Mediapost reports that Kagan forecasts radio spend to rise to $35.6 billion by 2012, which would be 9.7% of the total spend of $367.2 billion under… Continue reading US Radio To Take 10% Share By 2012, Says Kagan

US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June (see US Radio Revenue Strengthens With 4% Growth In June). Local revenues remained flat in… Continue reading US Radio Advertising Rises 3% In July

The cost of digital radio receivers looks set to drop dramatically with news that leading consumer technology manufacturer, Sony, is to enter the market. Sony’s digital radios are expected to launch early next year and will undercut the price of the cheapest digital receivers, which currently retail at £99. The news has been welcomed by… Continue reading Sony To Drive Growth In Digital Radio Market

Commercial radio saw adspend increase by 3.3% year on year to £144 million during the second quarter of 2003, as advertisers continued to flock to more cost-effective forms of marketing, according to the latest figures from the Radio Advertising Bureau (RAB). This sixth consecutive quarter of growth has been driven by FMCG brands, which have… Continue reading FMCG Brands Drive Growth In Commercial Radio Revenue

US radio advertising revenues are set for a good second half, with June’s figures already showing an indication of a pick-up in the market. National advertising jumped by 16% in June, whilst local was flat (see US Radio Revenue Strengthens With 4% Growth In June). The overall 4% rise in June is higher than the… Continue reading Merrill Lynch Forecasts Improving H2 For US Radio

US radio advertising revenues continued to show growth during June, with combined national and local spend rising by 4% year on year, according to the latest figures from the Radio Advertising Bureau (RAB). National expenditure jumped by 16% in the month, whilst local remained flat. Across the whole of the first half, national revenues are… Continue reading US Radio Revenue Strengthens With 4% Growth In June

Analysis of the latest RAJAR listening figures for the second quarter of 2003 reveals a positive performance for All Commercial Radio, which saw its share of listening increase by 0.4% points period on period to just below 45%. Meanwhile, the lead enjoyed by All BBC was narrowed by a 0.5% points decline, which reduced its… Continue reading RAJAR Results Q2 2003: Strong Performance For National Commercial Radio

RAJAR listening figures for the second quarter of 2003 reveal a rather lacklustre period Capital 95.8 FM, which saw its weekly reach decline by 4.9% year on year to just over 2.6 million, despite a high profile ad campaign and a re-vamp of its flagship breakfast show (see Capital Lures New Listeners With Major Ad… Continue reading RAJAR Results Q2 2003: Capital’s Dominance Dips As London Competition Grows

Year on year analysis of listening for national radio services during the second quarter of 2003 reveals a rather lacklustre performance for sports-based stations, which were unable to match the success afforded them by last summer’s World Cup.BBC Radio Five Live was the worst hit, with its weekly reach declining by almost 13% year on… Continue reading RAJAR Results Q2 2003: BBC Radio Five Live Takes A Dive

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Jun 2002 Ending Jun 2003 % Change Dream 107.7 Y 16 26 62.5 Soul City 107.5 H 13… Continue reading RAJAR Results Q2 2003: Local Commercial Stations