There was better news in terms of reach for National Commercial radio this quarter, as year on year analysis revealed gains for Classic FM, which rose 2% and talkSPORT, which, having seen losses last quarter gained a healthy 10.7% during this one.The BBC saw a large boost to Radio 2’s reach this quarter, with year… Continue reading RAJAR: Classic And talkSPORT Increase Reach
Commercial radio has fought back in share of listening, according to RAJAR figures released this morning. All Commercial saw a quarter on quarter increase in percentage share of 0.6 percentage points, while All BBC saw a drop of 0.8 percentage points, although it still leads the field. Local Commercial also had a healthy quarter in… Continue reading Quarterly Gains For UK Commercial Radio
The latest set of RAJAR figures shows that the second quarter of this year was a good one for Local Commercial Radio, with reach increasing quarter on quarter by 4.6% to 27.4m. Share of listening also improved, climbing 0.8 percentage points compared to Q1.The following tables show the best and worst performers, in terms of… Continue reading June 2001 RAJAR – Local Commercial Stations
Commercial radio has fought back in share of listening, according to RAJAR figures released this morning. All Commercial saw a quarter on quarter increase in percentage share of 0.6 percentage points, bringing it to 46.6%, while All BBC saw a drop of 0.8 percentage points, although it still leads the field.Local Commercial also had a… Continue reading RAJAR: Quarterly Gains For Commercial Radio
Digital One has reached 80% transmission coverage of the UK mainland population by switching on four new transmitters. Digital radio is now available to a potential 44.85m people in the UK, although only a fraction of this number have the equipment to listen to digital radio broadcasts. The licence requirement for Digital One is to… Continue reading Digital Radio Reaches 80% Coverage
Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Insight Analysis: Radio Resists Adspend Trend
Zenith Media has today released their quarterly advertising revenue estimates. The new figures forecast 5% growth for radio this year against a decline in total ad spend for the UK of 0.8% (see Forecasts). Commercial Radio Revenue (£m) Yr-on-Yr Growth All Ad Revenue (£m) Yr-on-Yr Growth Radio Share 1999 395 9,529 4.1%… Continue reading Revised Radio Revenue Forecasts From Zenith Media
colspan=”6″>Quarterly Data
In order to get the most out of net radio advertising, Arbitron Inc. have launched a new webcast audience measurement service which gathers audience demographics of individual streaming media channels. The new survey, called Webcast Audience Profile, uses a pop-up survey on webcasters’ sites to gather demographic, socio-economic and Internet usage information. The pop-up technology… Continue reading Net Radio Offers Compelling Benefits To Advertisers
According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue
