Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.
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In brief: Boots will be the headline sponsor of Heart Breakfast with Jamie Theakston and Amanda Holden until 2025.
In brief: Bauer Media Audio UK has appointed Simon Myciunka as its new CEO.
Bauer Media Audio has launched Eurosong Radio, a pop-up station dedicated to the upcoming Eurovision Song Contest.
More than half of Clubhouse’s staff have been made redundant as the founders believe they must become nimbler to adapt the product to post-pandemic society.
Despite political uncertainty and a cost-of-living crisis, the UK’s digital ad market grew by 11% in 2022.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
In brief: WPP has acquired global sonic branding agency amp.
In brief: Mark Halliday, director of Global’s Digital Ad Exchange (DAX), has left the company.
In brief: Spotify will offer Megaphone publishers broadcast-to-podcast publishers enabling reaching new audiences and more monetisation.