More Audio Site articles

Audio is not just radio and we have to reflect that. Tuning In will be a mirror to all elements of audio we represent, writes Radiocentre’s client director.

Radio 4’s Today deserves a pat on the back for its exceptional journalism on the RAAC scandal and ‘Martha’s rule’.

Spotify’s Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to get started. 

Radiocentre, the industry body for commercial radio, has created a free online tool for insight-based planning connected to consumer need-states.

Spotify is ramping up efforts to get more ad revenue from small and medium-sized businesses.

Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?

Rajar, the radio audience measurement service, has appointed two people to take over from research director Paul Kennedy who is stepping back after 22 years.

Bauer Media Audio has entered into an agreement to acquire iRadio, a youth music station which broadcasts in the West, North West, North East & Midlands regions of Ireland.

Consumer electronics giant Samsung has agreed a year-long radio partnership with Bauer’s Magic Radio Breakfast Show.

Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.