More Audio Site articles

Bauer Media Audio has agreed to buy the Republic of Ireland’s largest commercial radio group, Communicorp, subject only to regulatory approval.

Bauer Media has promoted Martin Ball to commercial managing director of its Hits Radio brand network, while Claire Foster becomes commercial chief operating officer at Bauer Media Advertising.

German ad-tech company, AllMediaDesk wins Bauer Media’s UK radio ad management contract.

Free whitepaper on podcast listening with key data from Mediatel’s Consumer Surveys app, featuring: TouchPoints; MIDAS; Connected Screens and Video & Voice.

Partner content: Radiocentre’s planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.

Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.

The launch of Hits Radio Pride comes following the cancellation of this year’s Pride events across the UK, a result of the ongoing Covid-19 pandemic.

Rajar has released its final pre-lockdown results for Q1 2020- here, industry experts analyse the findings.

Sponsored: Addressability alone does not deliver the level of personalisation necessary to resonate with a listener on a deeper level, writes Niki Stoker.

Digital listening share has increased to a new record of 58.6% – driven by the adoption of smart speakers.