More Audio Site articles

The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?

In brief: TalkSport, the sports radio station and global audio rights holder of the Premier League, has announced a slate of sponsors for this season’s coverage.

In brief: US private equity company Blackstone is in talks to buy Pink Floyd’s back catalogue for up to half a billion dollars, the Financial Times reports.

Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.

Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.

In brief: Bauer magazine title, Heat, will launch its first podcast on 5 September.

In brief: Emily Maitlis and Jon Sopel, former BBC Newsnight presenter and North America editor respectively, have teased details of new daily podcast premiering next week.

In brief: Pizza Hut has become the latest brand to launched its first “actionable audio ad” via smart speakers.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Last week Radiocentre launched its Optimiser tool, Steve Taylor examines what it can and cannot do for media planners and buyers.