Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.
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The launch of Hits Radio Pride comes following the cancellation of this year’s Pride events across the UK, a result of the ongoing Covid-19 pandemic.
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Sponsored: Addressability alone does not deliver the level of personalisation necessary to resonate with a listener on a deeper level, writes Niki Stoker.
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The first end-to-end investigation into the supply chains of the UK’s £2bn programmatic ad market shows only half of investment makes it to publishers.
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Since the start of the COVID-19 national lockdown, 38% of commercial radio listeners have been tuning in for an extra hour and 45 minutes each day, according to new research from Radiocentre.
Sponsored: New data proves it’s safe to advertise during the COVID-19 pandemic… and the right way to do it, writes Veritonic’s Scott Klass
Digital audio provides a huge opportunity for brands, now more so than ever, writes Charlotte Taylor