“Trading conditions are at their worst since the Covid outbreak”, reports author warns.
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The latest Rajar figures have revealed commercial radio listening growing to an all-time high, the rise of smart speakers and decline in breakfast listening.
Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
Smart speaker listening now accounts for 13.4% of all radio listening and over half of total online radio listening (23.6%).
Episode One. Omar Oakes speaks to mSix&partners executive chair Jess Burley and campaigners about why the #Forgotten500 campaign is so important.
The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
In brief: Spotify now boasts 456 million MAUs and 195 million premium subscribers, up 20% and 13% year over year, respectively.
LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.
Digital advertising will not be “immune” from tightening marketing budgets, IAB’s UK chief has warned, after the trade body found the market grew 15% in the first half of 2022.
In brief: Apple Music will now be more expensive than competitors Spotify and Amazon.