The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?
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In brief: TalkSport, the sports radio station and global audio rights holder of the Premier League, has announced a slate of sponsors for this season’s coverage.
In brief: US private equity company Blackstone is in talks to buy Pink Floyd’s back catalogue for up to half a billion dollars, the Financial Times reports.
Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.
Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.
In brief: Bauer magazine title, Heat, will launch its first podcast on 5 September.
In brief: Emily Maitlis and Jon Sopel, former BBC Newsnight presenter and North America editor respectively, have teased details of new daily podcast premiering next week.
In brief: Pizza Hut has become the latest brand to launched its first “actionable audio ad” via smart speakers.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Last week Radiocentre launched its Optimiser tool, Steve Taylor examines what it can and cannot do for media planners and buyers.