“Keep me company” was shown to be another need state for commercial audio listening .
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In brief: Warner Music Group has appointed ex-YouTube chief business officer Robert Kyncl as its CEO.
We need more agencies, clients, and creative houses investing within digital audio for the betterment of outcomes for brands and listeners.
The future of radio in the car is “under threat” from Big Tech, Radioplayer’s director of auto partnerships has warned.
Media planners need to balance planning for both active and passive attention or risk limiting scale and incurring incremental costs, Radiocentre’s Tuning In conference heard.
In brief: Bauer Media Audio has launched a premium subscription radio service in Finland.
Radiocentre’s Lucy Barrett reveals what can be expected at the Tuning In, from Mel C, sneak previews of research, attention in radio to innovative campaigns.
Perfetti Van Melle’s Fruittella, the confectionary brand, has launched an interactive audio campaign in preparation for its peak season of Halloween.
Global has announced it will limit terms and conditions on radio advertisements to a maximum of eight seconds.
Sally Keane, Spotify’s head of enterprise sales for Northern Europe tells The Media Leader about the biggest influences on her career, what clients are talking about at the moment and what streaming platforms she subscribes to.