In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.
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The growing digital audio sector must be aware of content risks and find ways to collaborate and standardise when it comes to brand safety.
In brief: The BBC World Service has outlined plans to “accelerate” its move to digital.
The UK entertainment and media industry is forecast to reach £97bn by 2026, according to a new report by PwC.
In brief: Octave Audio has launched a scalable podcasting solution giving brands access to more than 1000 podcasts.
In brief: Broadcasters Jane Garvey and Fi Glover are set to host a new programme and podcast on News UK’s Times Radio.
Telco brands are spending less than 1% of their media budgets on digital audio in Europe.
“Keep me company” was shown to be another need state for commercial audio listening .
In brief: Warner Music Group has appointed ex-YouTube chief business officer Robert Kyncl as its CEO.
We need more agencies, clients, and creative houses investing within digital audio for the betterment of outcomes for brands and listeners.